The Next Chapter Begins: From LA to Costa Rica - A Journey for EQUALITY, STEAM, and Change

You don’t always get to pick your start date in life. Sometimes, the road throws a curveball, and you’re left waiting.

The tragic Pacific Palisades Fire was a most painful reminder that time’s a slippery thing. We walk around thinking we have all the time in the world, but the truth is, you never know when the last time for something might be. So when life hands you an unexpected detour, you take the lesson. I’m not here to wait around for the perfect moment. No one should. You’ve gotta take the shot—whatever it is—because it might be the only one you get.

And so here we are. Riding United, a mission I’m ready to continue but this time to Costa Rica. The goal? To spread awareness for important causes that affect us all, and get some damn good done along the way. This ride isn't about checking off biker dreams boxes; it’s about carving a path for women to walk, run, and rise in places they’ve been told they don’t belong. The Rising United Hera Rising Mission—connecting passionate, dedicated people in Costa Rica and the U.S.—is as much about the dream as it is the grind. It’s about taking big, bold steps and proving that women have always belonged in STEAM, and space, and everywhere else.

Arriving in Costa Rica on March 8—International Women’s Day— is a symbolic and poignant milestone that should feel like the universe hitting the reset button. It’s a day to honor the progress women have made BUT ALSO TO REFLECT ON HOW FAR WE STILL HAVE TO GO. A REMINDER THAT FOR EVERY WOMAN WHO’S FOUGHT, THERE’S STILL A MOUNTAIN TO CLIMB. AND THAT’S WHAT THIS RIDE IS FOR. IT’S FOR THE WOMEN BREAKING DOWN WALLS, SHATTERING CEILINGS, AND LEAPING INTO SPACE—LITERALLY. THE HERA RISING MISSION, FIRST CONCEIVED BY COSTA RICA’S OWN RONALD CHANG DIAZ AND CRISTINA MUÑOZ AGUILAR, ISN’T SOME ABSTRACT IDEA—IT’S REAL, TANGIBLE, AND HAPPENING. IT’S ABOUT SHOWING YOUNG GIRLS THAT THEY, TOO, can shoot for the stars and kick some serious world records ass along the way.

Courtesy of Paragon Space Development Corporation / David Jourdan

Courtesy of Paragon Space Development Corporation / David Jourdan

I’m on this ride not just to reach Costa Rica, but to remind anyone listening that time is a precious thing. It doesn’t wait. And the road of life is full of detours. The kind you didn’t plan for. The kind that leave you with stories you wish weren’t yours to tell.

So, as I gear up for the ride, I’m asking you to come along. Help raise awareness. Help us push this mission further. Donate. Share. Get involved. The more of us that get behind this, the louder our voice becomes. This ride is about making every mile count and leaving something good behind. Let’s do this together. Because when we ride united, we rise united.

Tito Melega

Two decades of advertising experience with the last 12+ years leading and mentoring creative teams through concept and execution of breakthrough marketing, advertising, original video programming and branded content.  Clients include–among others–Lexus, Acura, Nissan, Toyota, Infiniti, Pepsi, DirecTV, Clairol, Holiday Inn, Conseco, United Airlines, Cisco Systems and Miller Lite

Focused on digital, mobile, and brand experience initiatives that culminate in fully integrated national and global platforms recognized for their effectiveness.  Proven track record bringing together agency, clients, and out-of-network partners to convey one brand voice throughout every platform and consumer touchpoints.  

Education: Portfolio Center, JWT, Fallon, BBDO, Saatchi & Saatchi, Goldberg Moser O'Neill, Team One Advertising and TBWA\HIAT\AY.

Since 2010, Tito's teams have earned awards and nominations by:

Cannes Lions
Emmy Awards
D&AD
One Show
EFFIE
Clio
Clio Sports
Superbowl Top 10 Spot
Best Social Media Campaign Automotive
AdAge Top 10 Viral Videos
Adweek's Spot of the Year
Creativity Top 5
Creativity Pick of the day
SHOOT! Magazine Top Ten Spot of the Year
People's Choice Top Ten Spot of the Year
SHORTY Awards
AWWWARDS, Site of the Day
AWWWARDS, Mobile Site of the Day
AWWWARDS, Site of the Month, Finalist
Adobe Cutting Edge Award
Webby Awards
SAMMY Awards
Mashable Mashies Awards
Google Creative Sandbox
AICP Awards
First-ever AICP Most NEXT Award
CA Annual
Graphis Annual
London International Advertising Awards
British Design & Art Direction

Other interests include founding, curating and organizing TEDxHollywood, advocating for TACA (Talk About Curing Autism), and being an active animal rescue volunteer.

http://www.titomelega.com/
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The Brutal Beauty of the Open Road

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A Time to Pause, Reflect, and Support